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[Top Agency Series] The Power of Empathy in Marketing With Ryan Redding

INspired INsider Podcast

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Direct Response Is the Foundation for Marketing

I think direct response is the foundation for a lot of things I mean it's foundation for emails we send. So you have to cut your teeth on just spending large amounts on physical mail that you're putting stamps on and getting a response. But when they focus on me or my experience where I'm going through 100% that things get read 100% of the time. And in the world of like direct response to direct mail specifically, that's the game like to prevent the default action of going to trash.

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