Meta Ads Are NOT Volatile (And Believing They Are Is Costing You Money)
May 27, 2025
Discover how focusing on fewer things can drive meaningful profit as Sam Mendelsohn shares his journey from plateaued growth to scaling multiple eCommerce brands. He highlights the importance of prioritizing margins over vanity metrics and reveals insights from over 900 brand applications. Learn why the misconception of Meta ads' volatility can lead to costly mistakes, and explore advanced testing methods that enhance business performance. It's all about refining decision-making processes for long-term success in the competitive landscape!
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insights INSIGHT
Meta Ads Are Not Volatile
Meta ads themselves are not volatile despite daily fluctuations in performance metrics like spend and ROAS.
The real volatility lies in human behavior and the unpredictability of the future, not in Meta's systems.
insights INSIGHT
Process vs Results in Advertising
Distinguishing between process and results is key to understanding advertising outcomes on Meta.
Probabilistic forecasting governs ad performance, so short-term results can mislead you about the underlying process.
question_answer ANECDOTE
Poker Illustrates Probabilistic Betting
Poker exemplifies the process-vs-results gap where good decisions can still lose due to chance.
Skilled players bet based on probabilistic evaluation, winning over time despite occasional losses.
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BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.RICHPANEL
Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.//How do you scale multiple brands, hit $12M in revenue, and still sleep at night?In this episode, Andrew interviews Sam Mendelsohn—co-founder of three eCommerce brands, the 3PL Boxfort, and the elite operator community Workspace 6. Sam gets brutally honest about what actually helped him move from plateaued growth to meaningful profit: focusing on fewer things, trimming complexity, and ruthlessly prioritizing margin over vanity metrics.You’ll hear about:- How he grew multiple brands without adding headcount- Why focusing on one ad channel (Meta) was the unlock- A practical framework to evaluate whether your brand has real growth potential- What 900+ brand applications to Workspace 6 taught him about success patterns- How to tell if your pricing is too low—and what to do about it- The emotional toll of early-stage plateaus and how he worked through itThis episode is packed with operator-grade insights for brand owners doing 7–9 figures and looking to improve margin, sanity, and scale.//CHAPTER TITLES:00.34 - How Performance Changes Daily With Meta Ads3:15 - What You Think About Your Ads Is Wrong5:38 - Poker Hand Analogy21:10 - 20 Sided Die Analogy37:00 - Creative Ad Testing In Your Account// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com#metaads #facebookads #ecommerce #advertising
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