The Andrew Faris Podcast Meta Ads Are NOT Volatile (And Believing They Are Is Costing You Money)
May 27, 2025
Discover how focusing on fewer things can drive meaningful profit as Sam Mendelsohn shares his journey from plateaued growth to scaling multiple eCommerce brands. He highlights the importance of prioritizing margins over vanity metrics and reveals insights from over 900 brand applications. Learn why the misconception of Meta ads' volatility can lead to costly mistakes, and explore advanced testing methods that enhance business performance. It's all about refining decision-making processes for long-term success in the competitive landscape!
AI Snips
Chapters
Transcript
Episode notes
Meta Ads Are Not Volatile
- Meta ads themselves are not volatile despite daily fluctuations in performance metrics like spend and ROAS.
- The real volatility lies in human behavior and the unpredictability of the future, not in Meta's systems.
Process vs Results in Advertising
- Distinguishing between process and results is key to understanding advertising outcomes on Meta.
- Probabilistic forecasting governs ad performance, so short-term results can mislead you about the underlying process.
Poker Illustrates Probabilistic Betting
- Poker exemplifies the process-vs-results gap where good decisions can still lose due to chance.
- Skilled players bet based on probabilistic evaluation, winning over time despite occasional losses.