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Meta Ads Are NOT Volatile (And Believing They Are Is Costing You Money)

The Andrew Faris Podcast

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Understanding Probabilistic Forecasting in Media Spending

This chapter explores the principles of probabilistic forecasting using poker and Jeopardy as examples to illustrate key concepts. It emphasizes the difference between process and results, highlighting the importance of trusting predictive algorithms while recognizing the potential pitfalls of small sample sizes.

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