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Meta Ads Are NOT Volatile (And Believing They Are Is Costing You Money)

The Andrew Faris Podcast

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Optimizing Business Performance Through Intelligent Testing

This chapter explores optimizing business performance through measuring website changes using tools like IntelliGems. It emphasizes the need for advanced testing methods beyond A/B testing, highlighting the impact of pricing and shipping options on profitability, while employing poker as an analogy for business decision-making under uncertainty.

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