The Amy Porterfield Show #6: 5 Systems to Put in Place Before You Launch Your Next Program, Product or Service
Mar 27, 2013
AI Snips
Chapters
Transcript
Episode notes
Anne's Background
- Anne Samoilov's background is in production and visual effects in Los Angeles.
- Her first launch experience was with a marketer, and later, Marie Forleo's B-School.
Launching Defined
- Launching is orchestrating an event to draw attention to an idea, product, or service.
- This can involve selling, but also list-building or simply raising awareness.
Pre-Launch Customer Service
- Establish a clear customer service system, whether through hiring or a dedicated email address.
- Map out communication strategies, differentiating between general and launch-specific audiences.