Blog posting is a great way to get people talking about you, excited about you and opting into whatever it is you're giving free away in advance of the actual selling of the programme. Launching is a great list building platform for sure. Getting invited to be on tela seminars or webenars where you're a guest can lead to bigger programmes. You just have to keep putting yourself out thered, because the more you do, the more youre gon to find that you're going to find.
On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting.
Anne has worked on several big online launches including Marie Forleo's B-School launch that you have may heard me talk about in episode 3.
It's a strategic and smart strategy to think about the promotion of your business in terms of launches, and I wanted to interview Anne because she has a unique, holistic look at launching anything online that I know you'll find helpful.
In this episode, here’s what we’ll cover:
- How Anne defines launching (it's not what you think!)
- A common misconception regarding launches
- How to set a foundation for a successful launch
- How having the right systems in place can free you up to be creative
- How to make sure you're targeting the right people
- And so much more!