amy, i really never thought that i would be teaching about launching. And then actually taking on additional clins and working with other types of unchburners and businesses. Can you give a little bit of insight into the world of launching and what it means? It's almost like your orchestrating an event where you want people to pay attention. So getting eyes on your business and making it an event. Hat's what i look at as a launch, i think, making an event.
On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting.
Anne has worked on several big online launches including Marie Forleo's B-School launch that you have may heard me talk about in episode 3.
It's a strategic and smart strategy to think about the promotion of your business in terms of launches, and I wanted to interview Anne because she has a unique, holistic look at launching anything online that I know you'll find helpful.
In this episode, here’s what we’ll cover:
- How Anne defines launching (it's not what you think!)
- A common misconception regarding launches
- How to set a foundation for a successful launch
- How having the right systems in place can free you up to be creative
- How to make sure you're targeting the right people
- And so much more!