The right way to talk about your launch is so that people will respond. You don't want to be purposely leading people to say a specific thing, but you deftinily want to speak in a way that requires a response. If you're not getting any clicking, any emas, any comments, then you're not talking about it the right way. The right way gets a response. And if you're notgetting the you'll know if you're alking the wrong way. Toto people about your lunch, if people are responding. That outreach is essential to a successful launch.
On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting.
Anne has worked on several big online launches including Marie Forleo's B-School launch that you have may heard me talk about in episode 3.
It's a strategic and smart strategy to think about the promotion of your business in terms of launches, and I wanted to interview Anne because she has a unique, holistic look at launching anything online that I know you'll find helpful.
In this episode, here’s what we’ll cover:
- How Anne defines launching (it's not what you think!)
- A common misconception regarding launches
- How to set a foundation for a successful launch
- How having the right systems in place can free you up to be creative
- How to make sure you're targeting the right people
- And so much more!