Shopify Masters Going from Creating Content to Making Products
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Jan 30, 2025 Lindsay Silberman, founder of Hotel Lobby Candle, shares her unique journey from magazine editor to luxury candle creator. She discusses the power of storytelling in branding and the importance of authentic connections for effective PR. Lindsay reveals her experiences managing social media while maintaining creative control and the challenges of inventory management in retail. Excitingly, she hints at future product expansions that include reed diffusers and hand wash, illustrating how strategic partnerships can enhance customer experiences.
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COVID Inspiration
- Lindsay Silberman missed traveling during COVID and craved the sensory experiences.
- This inspired her to launch Hotel Lobby Candles, recreating hotel scents.
Brand Storytelling
- Define your "secret sauce" and what makes you uniquely qualified to start your brand.
- Share personal anecdotes about your brand creation process and your passion for your product.
Niche Differentiation
- The candle market may seem saturated, but niche differentiation is key.
- Hotel Lobby Candles found its niche by focusing on travel-inspired scents, 100% soy wax, and a clean-burning product.