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5min chapter
Going from Creating Content to Making Products
Shopify Masters
Building Genuine Brand Relationships
This chapter highlights the significance of authentic engagement between brands and media creators, recounting a pivotal moment when their products caught Neiman Marcus' attention. It delves into the lessons learned from managing retail versus online sales, emphasizing the challenges of inventory management and the importance of understanding customer behavior for sustainable growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode