Lindsay Silberman, founder of Hotel Lobby Candle, shares her unique journey from magazine editor to luxury candle creator. She discusses the power of storytelling in branding and the importance of authentic connections for effective PR. Lindsay reveals her experiences managing social media while maintaining creative control and the challenges of inventory management in retail. Excitingly, she hints at future product expansions that include reed diffusers and hand wash, illustrating how strategic partnerships can enhance customer experiences.