Ecommerce Playbook: Numbers, Struggles & Growth Growing Profitability ft. Cherene Aubert of ILIA Beauty
Feb 1, 2024
This episode features Cherene Aubert, VP of Digital and Ecommerce at ILIA Beauty. Cherene discusses ILIA Beauty's journey from skincare to clean cosmetics. She also highlights the importance of investing in brand media and TikTok for the beauty industry. The chapter touches on bridging the gap between marketing and finance in e-commerce, as well as the distinction between skincare and cosmetics in customer behavior and product profitability.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
E-commerce Side Gig Store and Clean Beauty Brand
02:36 • 4min
Investing in Brand Media and Distribution Strategy
06:20 • 2min
Handling the Media Budget and Importance of TikTok for the Beauty Industry
08:10 • 3min
Bridging the Gap between Marketing and Finance in E-commerce
11:31 • 19min