Ecommerce Playbook: Numbers, Struggles & Growth cover image

Growing Profitability ft. Cherene Aubert of ILIA Beauty

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Handling the Media Budget and Importance of TikTok for the Beauty Industry

The speakers explore strategies for handling media budgets as brands expand into new distribution channels and emphasize the importance of investing in TikTok for the beauty industry to enhance brand recall and influence purchasing decisions.

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