Self-Publishing with ALLi How Indie Authors Build Loyal Readers With Dale L. Roberts and J. Kevin Tumlinson
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Jul 30, 2025 In this engaging discussion, award-winning thriller author J. Kevin Tumlinson, known as the Voice of Indie Publishing, shares insights on building a personal author brand that resonates with readers. He emphasizes that branding goes beyond logos, focusing instead on genuine human connections. Tumlinson offers practical tips for finding your unique voice and taking smart risks to foster loyalty among your audience. He also delves into the importance of adaptability in branding and the power of sharing personal stories to create strong reader relationships.
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Branding Is Human Connection
- Author branding is about building personal connections, not just marketing or logos.
- Readers want to feel personally invested in you as an author.
Adopt Your Future Author Self
- Imagine not only your ideal reader but also the author you want to be in your relationships.
- Behave confidently as if you've already achieved your success goals.
Use Mood Boards for Branding
- Create a mood board with colors, style, and personal items to shape your author brand.
- Use these elements consistently in your logos, fonts, and website to represent yourself.