Self-Publishing with ALLi

ALLi nonfiction adviser Anna Featherstone interviews Catherine Bilson, who writes in multiple genres across four pen names, about the practicalities of updating and rebranding books. With more than 60 titles published and hundreds of translations under her belt, Catherine explains how indie authors can approach everything from refreshing blurbs and covers to managing keywords, metadata, and back matter. She also shares how to avoid common pitfalls, keep files organized, and treat updates as part of an author’s long-term business strategy. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Sponsor This podcast is proudly sponsored by Gatekeeper Press—your partner in independent publishing. Empowering authors with expert guidance, 100 percent rights, 100 percent royalties, global distribution, and all-inclusive services—from editing to marketing. Gatekeeper Press: Where Authors Are Family. About the Host Anna Featherstone is ALLi’s nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she’s also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It’s Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she’s not being bookish, Anna’s into bees, beings, and the big issues of our time. About the Guest RUBY-award–winning author Catherine Bilson writes in multiple genres across four pen names and also co-authors books with Ebony Oaten. Born and raised in the UK, she was once a rocket scientist before falling in love with an Australian and moving halfway around the world. Still married to her Aussie husband, she now lives in sunny southeast Queensland with their two teenage romance-heroes-in-training and two rescue cats.

My guest this episode is Mo Fanning, a novelist whose work blends humor, heartbreak, and hope while exploring themes of identity, loss, and chosen family. His stories often center LGBTQ+ lives but treat them with the same depth and complexity as any other. He also creates original music to accompany his books. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X. About the Guest Mo Fanning writes darkly comic LGBTQ+ fiction that tackles serious themes with heart and humour. His novel Husbands won the 2025 IndieReader Discovery Award, while The Armchair Bride was nominated for Arts Council Book of the Year. He has featured as a finalist in both 2024 and 2025 in the Page Turner Awards.

On this episode of the Self-Publishing News Podcast, Dan Holloway highlights the launch of ALLi’s Author Income Survey, a vital tool to track how indie writers earn from their work and strengthen industry advocacy. He also reports on the judge’s rejection of the proposed Anthropic settlement, which had offered $3,000 per pirated title, and notes that James Patterson has awarded $50,000 each to 12 authors to support their writing. ALLi Author Income Survey 2025 Sponsors Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

ALLi Campaigns Manager Matty Dalrymple talks with editor Gale Winskill about the craft of editing children’s books and picture books. Winskill discusses age-appropriate language and content, the author–illustrator collaboration, structural and developmental editing, marketing considerations, and the role of beta readers, while emphasizing the importance of challenging young readers and creating stories that appeal to both children and adults. bout the Host Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime. About the Guest Gale Winskill is an editor at Winskill Editorial with more than thirty years of in-house and freelance experience in the UK and abroad, working across both adult and children’s fiction and nonfiction. She provides a full range of editing services, book coaching, and some ghostwriting, and she works with both traditionally published and self-published authors. Her writers have won or been shortlisted for a variety of prizes. Winskill also creates and delivers training for several publishing bodies and teaches the fiction stream of the HarperCollins Author Academy. She believes the editor’s role is to empower authors through constructive advice, collaboration, and a good sense of humor. She can be found on her website and on LinkedIn.

On the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn focus on business models and ethics for indie authors. They look at how “windowing” releases and short KU stints can fit into a publishing strategy, and why managing cash flow is critical for crowdfunding and direct sales. They also examine the collapse of Unbound/Boundless, highlighting the importance of rights-reversion clauses in contracts, and discuss issues of reader trust in memoir. The conversation extends to pen names, ghostwriting, and AI, emphasizing the need for transparency in building lasting relationships with readers. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

On this episode of the Self-Publishing News Podcast, Dan Holloway reports on Libby’s new Inspire Me discovery tool, which promises to boost book discoverability but has raised concerns among librarians. He covers Threads’ rollout of long-form text, giving authors new ways to share excerpts and engage with readers. The main story is the settlement in the Anthropic AI copyright case, where avoiding a trial leaves fair use questions unanswered and could shape the future of licensing deals between tech firms and authors. Sponsors Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this Self-Publishing Advice Conference highlight, Martin Cavannagh of Reedsy moderates a panel with editor Rebecca Heyman, designer Danna Mathias Steele, and marketeer Ricardo Fayet. The session examines the role of professional services in the success of self-published books, focusing on how expert editing, design, and marketing can increase sales and long-term profitability. The discussion also outlines how Reedsy’s marketplace connects authors with established industry professionals and includes case studies of authors who improved their publishing results through professional partnerships. This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

My guest this episode is David Penny, a longtime ALLi member who began publishing fiction in the 1970s, took a long break to build a career in software, and returned to writing with a renewed focus on independent publishing. Since then, he has written dozens of books across genres, built a loyal readership, and helped others find their way on the self-publishing path. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Sponsor Inspirational Indie Authors is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X. About the Guest David Penny is the author of the Thomas Berrington Historical Mysteries, set in Moorish Spain and the early Tudor period. His work is available in ebook, print, and audio, as well as in Spanish and German translations. He also writes the Izzy Wild police thrillers and the Unit-13 WWII paranormal spy thrillers.

On this episode of the Self-Publishing News Podcast, Dan Holloway looks at a new study on US reading habits that shows a 40 percent drop in reading for pleasure between 2003 and 2023, with possible shifts toward digital formats and functional reading. He also covers surprising findings about reading with children, the limited impact of COVID on reading trends, and the growing controversy over Audible’s new royalty model. Plus, he highlights Spotify’s latest audiobook experiment, a “Follow Along” feature that adds visuals to listening. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

Libraries offer more than just shelf space—they can be a consistent source of income and visibility for indie authors. In this episode, Dale L. Roberts talks with award-winning author and publishing strategist Sylvia Hubbard about how to build strong relationships with libraries. Sylvia shares how she pitches events, lands paid speaking gigs, and gets her books into circulation, all while supporting her local literary community. It’s a practical, eye-opening look at a frequently overlooked avenue for author success. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale’s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube. About the Guest Sylvia Hubbard is an award-winning author, speaker, and literary advocate who has independently published more than fifty-five high-suspense romance books. As founder of the Motown Writers Network and CEO of HubBooks Literary Services, she has spent more than two decades empowering writers through education, community, and creative innovation. Known as the “Cliffhanger Queen,” Sylvia speaks across the United States and Canada on writing, publishing, and marketing, all while blogging prolifically and uplifting the literary scene in her hometown of Detroit.