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How Indie Authors Build Loyal Readers With Dale L. Roberts and J. Kevin Tumlinson

Self-Publishing with ALLi

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Building Author Brands

This chapter explores the essential elements of branding for authors, highlighting the importance of establishing a deep connection with readers beyond mere marketing. It discusses the journey of self-identity and branding, emphasizing the need for adaptability as both authors and their audiences evolve. Practical tools and examples reinforce the balance between intuition and observation in crafting impactful and relevant work.

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