Self-Publishing with ALLi cover image

How Indie Authors Build Loyal Readers With Dale L. Roberts and J. Kevin Tumlinson

Self-Publishing with ALLi

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The Boldness of Indie Marketing: Lessons from Apple's Evolution

This chapter examines the transformation of marketing techniques, spotlighting Apple's historical and contemporary advertising strategies. It also highlights how smaller brands leverage creativity and risk-taking to effectively engage audiences, offering insights for indie authors on how to promote their work authentically.

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