Number Fever: How Pepsi Nearly Went Pop (Classic)

Pepsi's wild Number Fever promotion spiraled into chaos, leading to unexpected court battles and consumer confusion. A man's clever air miles scheme showcases the thin line between savvy marketing and disaster. The humor in miscalculations reveals how both shoppers and companies often misread promotional offers. Legal troubles from outrageous claims like earning a Harrier jet illustrate the dire consequences of overzealous marketing. Ultimately, the podcast highlights the risks brands face when their strategies miss the mark and the challenges in understanding consumer expectations.