Number Fever: How Pepsi Nearly Went Pop (Classic)
Cautionary Tales with Tim Harford
00:00
Miles and Miscalculations
This chapter delves into a man's clever yet risky strategy to exploit a promotional air miles offer from Healthy Choice, leading to unexpected complications with the company's prize system. As he navigates the intricacies of his scheme and faces corporate challenges, the narrative highlights the delicate balance between marketing strategies and consumer expectations.
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