Number Fever: How Pepsi Nearly Went Pop (Classic)
Cautionary Tales with Tim Harford
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Pepsi's Points Predicament
This chapter examines Pepsi's ambitious promotional campaign and the unforeseen backlash from their points initiative, which led to a humorous yet critical interpretation of marketing strategies. It underscores the vital need for companies to accurately understand their target audience and the potential pitfalls of misjudged advertising efforts.
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