Marketecture: Get Smart. Fast. Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts
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May 23, 2025 
Jenny Wall, CMO of VideoAmp and former executive at Hulu and Netflix, shares her insights into the evolving media landscape. She discusses the critical need for improved measurement techniques in digital advertising and the challenges around connecting data to real consumer behavior. The conversation touches on significant topics including Walmart's growth in retail media, the importance of customer retention in CTV advertising, and innovative solutions for overcoming ad fraud. Wall's experience brings a unique perspective to the pressing issues facing the industry today.
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Jenny Wall's Career Shift
- Jenny Wall moved from the publisher side to measurement to disrupt legacy media monopolies.
- She has a career history at HBO, Hulu, Netflix, and Nickelodeon before joining VideoAmp to innovate data-driven measurement.
Advanced Audience Measurement
- VideoAmp focuses on advanced audiences beyond age demo for better targeting.
- They collaborate broadly with publishers and agencies to integrate measurement into planning tools for cross-platform campaigns.
Target with Intent Data
- Avoid wasting ad spend on broad age demos when targeting buyers of specific products.
- Use audience intent and identity data to reduce frequency and increase campaign outcomes.