Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts
Marketecture: Get Smart. Fast.
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Transforming Media Focus: The Shift to Measurement at VideoAmp
This chapter explores the transformation of VideoAmp under the leadership of its CMO, highlighting the strategic pivot from a dual media and measurement model to a concentrated focus on measurement capabilities. The guest shares personal insights into their career journey and the ongoing changes within the media landscape.
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