Jenny Wall

Jenny Wall, a senior advertising executive at VideoAmp, specializes in cross-platform CTV measurement and audience targeting. In her discussion, she emphasizes the need for CTV measurement to focus on business outcomes, moving beyond traditional metrics. They explore the power of emotional video in advertising, the benefits of advanced audience targeting, and the necessity for independent measurement amidst walled gardens. Wall also addresses the risks of unstable metrics for long-tail networks and highlights the potential for near-real-time optimization in TV campaigns.

In this engaging conversation, Jenny Wall, the CMO of VideoAmp with three decades of brand marketing expertise, shares her insights on the current marketing landscape. She uncovers the challenges of measuring advertising effectiveness and highlights the essential collaboration between CMOs and CFOs. Jenny emphasizes the need for humility in marketing and the importance of adapting to new metrics. The discussion also touches on the impact of ageism in the workplace and how to elevate one’s career in marketing through continuous learning.

Jenny Wall, CMO of VideoAmp and former executive at Hulu and Netflix, shares her insights into the evolving media landscape. She discusses the critical need for improved measurement techniques in digital advertising and the challenges around connecting data to real consumer behavior. The conversation touches on significant topics including Walmart's growth in retail media, the importance of customer retention in CTV advertising, and innovative solutions for overcoming ad fraud. Wall's experience brings a unique perspective to the pressing issues facing the industry today.