Jenny Wall

In this engaging conversation, Jenny Wall, the CMO of VideoAmp with three decades of brand marketing expertise, shares her insights on the current marketing landscape. She uncovers the challenges of measuring advertising effectiveness and highlights the essential collaboration between CMOs and CFOs. Jenny emphasizes the need for humility in marketing and the importance of adapting to new metrics. The discussion also touches on the impact of ageism in the workplace and how to elevate one’s career in marketing through continuous learning.

Jenny Wall, CMO of VideoAmp and former executive at Hulu and Netflix, shares her insights into the evolving media landscape. She discusses the critical need for improved measurement techniques in digital advertising and the challenges around connecting data to real consumer behavior. The conversation touches on significant topics including Walmart's growth in retail media, the importance of customer retention in CTV advertising, and innovative solutions for overcoming ad fraud. Wall's experience brings a unique perspective to the pressing issues facing the industry today.

In this conversation, Jenny Wall, the Chief Marketing Officer at VideoAmp, shares her wealth of experience from launching major streaming platforms like HBO and Netflix. She delves into how VideoAmp’s first-party data challenges traditional Nielsen metrics and provides a clearer picture of audience measurement. Jenny also discusses the significance of social momentum in turning shows into hits and argues for diverse measurement options to reflect true viewership accurately. Her insights on advanced audience targeting and the future of marketing accountability are particularly thought-provoking.