The GaryVee Audio Experience This is What it Takes to Make It in Marketing | A Conversation with Jenny Wall of VideoAmp
7 snips
Jul 13, 2023 
In this engaging conversation, Jenny Wall, the CMO of VideoAmp with three decades of brand marketing expertise, shares her insights on the current marketing landscape. She uncovers the challenges of measuring advertising effectiveness and highlights the essential collaboration between CMOs and CFOs. Jenny emphasizes the need for humility in marketing and the importance of adapting to new metrics. The discussion also touches on the impact of ageism in the workplace and how to elevate one’s career in marketing through continuous learning.
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Marketing Spend Justification
- CMOs struggle to justify marketing spend due to insufficient data and legacy measurement systems.
- This makes it difficult to prove marketing's contribution to revenue and often leads to budget cuts.
Testing Measurement Tools
- Test different measurement tools and data sources, including competitors and Nielsen.
- This provides negotiating power and insights into effective spending.
Embrace Learning and Humility
- Embrace continuous learning and acknowledge knowledge gaps.
- Show humility by asking questions, especially in unfamiliar areas.