Full-Funnel B2B Marketing Show

Episode 123: The State of Full Funnel Marketing 2023 + Lessons for 2024 with Andrei & Vladimir

Dec 18, 2023

The podcast discusses core B2B marketing challenges and how to do more with less in 2024. It also covers trends that will impact B2B marketing next year. Topics include aligning marketing functions, optimizing stack ownership, and maximizing success through proactive engagement.

59:44

Creator website

Episode guests

Andrei

Vladimir

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Implementing small, impactful strategies can accelerate revenue growth in B2B marketing.

Utilizing a personal CRM for consistent engagement beyond the ICP is vital for relationship nurturing.

Clear ownership of software tools in the tech stack enhances data-driven decision-making in marketing.

Deep dives

Leveraging Research Insights for Revenue Growth

Based on unpublished research, top challenges like pipeline generation and budget constraints were identified. Marketers focused on improving GTM strategies and alignment. By implementing small, impactful strategies, revenue acceleration can be achieved.

Introduction

3min

Enhancing Gold Market Strategy Elements and Introducing a Data Provider Sponsor

3min

Challenges and Strategies in B2B Tech Marketing

16min

Aligning Marketing Functions for Effective Demand Management

19min

Optimizing Stack Ownership for Enhanced Operational Efficiency

3min

Maximizing Success Through Proactive Engagement

15min

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

In the new episode of Fullfunnel Live we're going to cover the insights from our State of Full-funnel Marketing research and the lessons for 2024.

We'll cover:

The core B2B marketing challenges and their root reasons
How to do more with less in 2024
The trends (both good and bad) that will impact B2B marketing in 2024

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl

Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

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Full-Funnel B2B Marketing Show

Episode 123: The State of Full Funnel Marketing 2023 + Lessons for 2024 with Andrei & Vladimir

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Leveraging Research Insights for Revenue Growth

Implementing Personal CRM for Target Audience Engagement

Enhancing Stack Ownership for Signal Tracking

Celebrating Small Wins for Motivation and Progress

Customer Research for Informed Go-To-Market Strategies

Remember Everything You Learn from Podcasts