

Episode 123: The State of Full Funnel Marketing 2023 + Lessons for 2024 with Andrei & Vladimir
Dec 18, 2023
The podcast discusses core B2B marketing challenges and how to do more with less in 2024. It also covers trends that will impact B2B marketing next year. Topics include aligning marketing functions, optimizing stack ownership, and maximizing success through proactive engagement.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Enhancing Gold Market Strategy Elements and Introducing a Data Provider Sponsor
03:05 • 3min
Challenges and Strategies in B2B Tech Marketing
06:30 • 16min
Aligning Marketing Functions for Effective Demand Management
22:51 • 19min
Optimizing Stack Ownership for Enhanced Operational Efficiency
41:46 • 3min
Maximizing Success Through Proactive Engagement
44:40 • 15min