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Full-Funnel B2B Marketing Show
Episode 123: The State of Full Funnel Marketing 2023 + Lessons for 2024 with Andrei & Vladimir
Dec 18, 2023
The podcast discusses core B2B marketing challenges and how to do more with less in 2024. It also covers trends that will impact B2B marketing next year. Topics include aligning marketing functions, optimizing stack ownership, and maximizing success through proactive engagement.
59:44
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Quick takeaways
- Implementing small, impactful strategies can accelerate revenue growth in B2B marketing.
- Utilizing a personal CRM for consistent engagement beyond the ICP is vital for relationship nurturing.
Deep dives
Leveraging Research Insights for Revenue Growth
Based on unpublished research, top challenges like pipeline generation and budget constraints were identified. Marketers focused on improving GTM strategies and alignment. By implementing small, impactful strategies, revenue acceleration can be achieved.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode