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16min chapter
Episode 123: The State of Full Funnel Marketing 2023 + Lessons for 2024 with Andrei & Vladimir
Full-Funnel B2B Marketing Show
Challenges and Strategies in B2B Tech Marketing
An analysis of challenges faced by B2B tech companies in marketing, focusing on pipeline generation, revenue growth, and economic constraints. The chapter explores the results of research on marketing strategies, highlighting areas for improvement like demand capture strategies and budget allocation. Emphasis is placed on the importance of alignment between sales and marketing teams for enhanced efficiency and revenue growth.
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