Episode 123: The State of Full Funnel Marketing 2023 + Lessons for 2024 with Andrei & Vladimir
Full-Funnel B2B Marketing Show
Optimizing Stack Ownership for Enhanced Operational Efficiency
This chapter delves into the critical aspect of stack ownership within companies, advocating for clear responsibilities and specific owners for software tools to track and provide insights. It underscores the value of detailed SOPs for data tracking, qualification, and transfer to enhance overall company performance.
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