Episode 123: The State of Full Funnel Marketing 2023 + Lessons for 2024 with Andrei & Vladimir
Full-Funnel B2B Marketing Show
Aligning Marketing Functions for Effective Demand Management
The chapter focuses on the importance of aligning various marketing functions within organizations to bridge the gap between demand generation and demand capture. It emphasizes the challenges of siloed teams and the need for alignment not only between sales and marketing but also within different marketing functions. Practical strategies like weekly pipeline review meetings, establishing a culture of account intelligence, and using personal CRM tools for engagement are discussed.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
