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The Joe Pomp Show

Inside Amazon's $100 Million Plan to Turn NFL Fans Into Black Friday Shoppers

Nov 27, 2024
Discover the fascinating evolution of Thanksgiving Day NFL games and how they led to the introduction of a Black Friday matchup. Delve into Amazon's bold $100 million plan that transforms advertising with interactive and targeted strategies aimed at engaging millions of football fans. Learn about the innovative tactics Amazon employs to boost its customer base through enticing promotions. Explore the merger of technology with sports broadcasting and the implications for the future of viewing experiences.
10:17

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Quick takeaways

  • Amazon's $100 million deal for a Black Friday NFL game aims to engage viewers while boosting Prime memberships through strategic advertising.
  • The evolution of interactive advertising during the NFL game signifies a transformative shift in how brands connect with consumers in sports broadcasting.

Deep dives

The Thanksgiving Day Tradition

The NFL's Thanksgiving Day games have evolved into a beloved American tradition, starting as early as 1920. The Detroit Lions initiated this custom in 1934 to generate interest in their franchise, successfully drawing a crowd to watch a game against the Chicago Bears. This sparked the Dallas Cowboys to join in 1966, leading to both teams becoming the designated hosts for Thanksgiving games every year. Over the decades, these matchups have consistently drawn significant audiences, with last year's games attracting 133 million viewers, proving the longevity and popularity of football during the holiday.

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