The Joe Pomp Show Inside Amazon's $100 Million Plan to Turn NFL Fans Into Black Friday Shoppers
Nov 27, 2024
Discover the fascinating evolution of Thanksgiving Day NFL games and how they led to the introduction of a Black Friday matchup. Delve into Amazon's bold $100 million plan that transforms advertising with interactive and targeted strategies aimed at engaging millions of football fans. Learn about the innovative tactics Amazon employs to boost its customer base through enticing promotions. Explore the merger of technology with sports broadcasting and the implications for the future of viewing experiences.
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Thanksgiving Tradition
- The Dallas Cowboys serve Thanksgiving food during their Thanksgiving game.
- This tradition started in 1934 when the Detroit Lions hosted a game on Thanksgiving.
NFL Thanksgiving Success
- NFL Thanksgiving games are a huge success, drawing massive viewership.
- Last year's games drew 133 million viewers, outperforming other leagues' holiday attempts.
Black Friday Game Legality
- The NFL circumvented the Sports Broadcasting Act of 1961 to host a Black Friday game.
- The act restricts Friday games, but the NFL scheduled theirs before the restricted timeframe.