Inside Amazon's $100 Million Plan to Turn NFL Fans Into Black Friday Shoppers
The Joe Pomp Show
Intro
This chapter explores the historical significance of Thanksgiving Day games in the NFL, tracing their origins back to 1920 and the pivotal roles of the Detroit Lions and Dallas Cowboys. It also discusses Amazon's $100 million investment for an NFL game, focusing on interactive advertising and the cultural connection between football and Thanksgiving.
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