Inside Amazon's $100 Million Plan to Turn NFL Fans Into Black Friday Shoppers
The Joe Pomp Show
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The Convergence of Technology and Sports Broadcasting
This chapter explores technology's profound effect on advertising and live sports, focusing on Amazon's initiatives in the NFL and its substantial NBA investments. It examines Amazon's early sell-out of advertising inventory and the NFL's thriving business model that drives revenue growth while harmonizing with national TV contracts.
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