Ideas Club We try to reach our MAX potential with leadership coach Will James
Jul 29, 2025
Will James, a leadership and team coach passionate about unlocking creativity in individuals, shares insights on coaching's transformative power. He discusses the shift from traditional management to a coaching-focused approach, emphasizing the importance of autonomy, mastery, and purpose for motivation. Will introduces his coaching model, highlighting the value of asking insightful questions to foster deeper understanding. The conversation also touches on overcoming limiting beliefs and building trust to cultivate creativity and ownership within teams.
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Empower Goal Ownership
- Let team members choose their own goals to boost motivation and ownership.
- Co-create goals within the broader brand strategy for powerful results.
Drive Theory of Motivation
- Daniel Pink's Drive says motivation comes from autonomy, mastery, and purpose.
- Coaching helps enhance autonomy and mastery by encouraging self-direction and skill growth.
Use Descriptive, Curious Questions
- Ask descriptive, open questions to foster curiosity and deeper understanding.
- Avoid judgmental questions that shut down creativity and noticing.
