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Ditching Hourly
Coaching Call with Residential Architect Jason Comer
May 7, 2024
Residential architect Jason Comer discusses transitioning from commodity labor to productized leverage in home design. Topics include authentic project images, marketing strategies, building relationships with developers, testing designs digitally, and navigating housing market dynamics.
54:30
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Quick takeaways
- Transitioning from commodity labor to productized leverage is essential for scaling a service-based business.
- Educating clients on the value of construction documentation is crucial in managing expectations and building long-term relationships.
Deep dives
Specializing in Residential Projects
The guest, Jason Comer, transitioned from working in an architecture firm to starting his own practice focused on residential projects. He initially struggled with undifferentiated low-value projects but later shifted to value pricing, increasing his fees significantly. However, he still faced challenges in client work and aimed to transition to non-one-on-one work to break out of reliance on direct client projects.
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