4min chapter

Ditching Hourly cover image

Coaching Call with Residential Architect Jason Comer

Ditching Hourly

CHAPTER

Authenticity of Project Images and Customizations in Design

Exploring the distinction between real photos and renderings on a residential architect's website, along with the luxury appeal of high-end projects. The chapter highlights parallels between customizations in design, drawing comparisons to vehicle customization experiences and emphasizing the importance of systematizing customizations for orderly processes.

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