The SaaS Revolution Show
Biggest Learnings From Building Optibus to a Global Unicorn with Amos Haggiag
Oct 31, 2024
Amos Haggiag, Co-Founder & CEO of Optibus, shares how he scaled the company to a $1.3B valuation while tackling the unique challenges of public transportation software. He discusses the necessity of building trust with customers, shifting to local management, and insights from their funding journey. Amos reflects on the moment they hit $1M ARR, overcoming the pitfalls of leadership, and the complexities of U.S. expansion. His take on maintaining a long-term focus in a rapidly changing market is both enlightening and practical.
25:19
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Quick takeaways
- Optibus needed to assure customers of its reliability and local expertise, leading to a shift towards regional management for risk mitigation.
- The transition from separate regional entities to a centralized structure allowed Optibus to enhance operational efficiency and better address customer needs.
Deep dives
Navigating the Risks in Public Transportation
Optibus operates in a high-stakes environment where their products are critical for public transportation systems. If Optibus's solutions fail, it results in significant disruptions, such as delayed buses or incorrect passenger information, creating a disaster scenario. To succeed, it is not sufficient to just offer a high-quality product; the company must also demonstrate reliability and a deep understanding of local complexities. This led Optibus to restructure its organization with a greater emphasis on local and regional management to effectively mitigate risks and build trust with customers.
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