6min chapter

The SaaS Revolution Show cover image

Biggest Learnings From Building Optibus to a Global Unicorn with Amos Haggiag

The SaaS Revolution Show

CHAPTER

Navigating U.S. Expansion Strategies

This chapter explores the strategic choices made by a company expanding into the U.S. market from Israel, focusing on the importance of a distributed team to serve international clients effectively. It highlights the evolution of their sales team's structure, emphasizing the complexities of adapting regional strategies and making early decisions for operational success.

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