Navigating U.S. Expansion Strategies

In this episode of the SaaS Revolution Show our host Alex Theuma is joined live from the SaaStock Studio at SaaStock Europe 2024 by Amos Haggiag, Co-Founder & CEO at Optibus, who shares his biggest learnings from building Optibus to a global unicorn. "We sell a mission critical product. When a customer chooses Optibus, if Optibus doesn't work, the public transportation stops working - busses don't arrive on time or don't arrive at all, passengers get the wrong information, like, it's a disaster. So the risk is so high that in order to anyone to choose Optibus, it's not enough to just bring like a really good product, you need to also convince [them] that you're not introducing risk, that you know how to work in complexity, you know how to work in different regions, it's very local. And because of that, at some point, we decided to change the organisation into more focus on the local region kind of management." Amos shares: • Optibus' funding journey to a $100M Series D funding round and a $1.3B valuation • The moment they realised they had surpassed $1M ARR (and why he didn't think they had product market fit at the time!) • Scaling their sales team to accommodate for their global customer base • From localised to centralised- the painful process of restructuring • Challenges with delegating tough decisions as CEO • The importance of having a long term focus and more!      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)