Klarna: Evolution from Payments to an Ecosystem

Klarna, a Swedish payments company, has evolved from offering Buy Now Pay Later services to becoming an ecosystem for shopping and everyday spending. At its core, Klarna provides flexible payments with options for paying now, paying later, and financing. With 150 million consumers and 500,000 merchants using Klarna, the company has built a strong network and valuable data. Klarna's focus is not just on payments, but also on enhancing the shopping experience with services like digital receipts, budgeting tools, and package tracking. Klarna aims to position itself as a better way for consumers to shop and for merchants to sell, while also reducing dependency on big social media platforms for advertising.