AdExchanger Buy Now, Pay Later … And Then Launch A Retail Media Network?
Oct 3, 2023
Klarna's CMO discusses the company's expansion into marketing services and the possibility of launching a retail media network. They explore Klarna's role in e-commerce technology and its various marketing tools and services. The podcast also touches on the impact of connected TV on advertising consumption and the differences in promoting Klarna to businesses and consumers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Discussion about Locations and International Backgrounds
01:40 • 2min
Klarna: Revolutionizing E-commerce Technology
03:13 • 14min
Klarna's Marketing Tools and Services
17:03 • 7min
Impact of Connected TV on Television Watching and Advertising Consumption
24:02 • 5min
Promoting Klarna to Businesses vs Consumers
28:46 • 20min
Exploring Language and Phrases
48:53 • 2min