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5min chapter
Buy Now, Pay Later … And Then Launch A Retail Media Network?
AdExchanger
Impact of Connected TV on Television Watching and Advertising Consumption
This chapter discusses the rise of connected TV and its impact on television watching and advertising consumption. It explores the shift away from linear television and long ad pods, and the challenges and opportunities for brands in reaching fragmented viewers through shorter and more relevant ads.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode