Klarna: Revolutionizing E-commerce Technology

This chapter explores Klarna's role in the world of e-commerce technology, discussing whether it is a partner, competitor, or a combination of both with companies like Shopify. It highlights Klarna's core expertise in enabling smooth cross-border and global payments, as well as its development of shopping services and creator content. The chapter also emphasizes Klarna's partnerships with most companies in the industry, despite its advancements.