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The Simmer
Geoff Alexander, President & CEO, Wow Bao
Dec 17, 2024
Geoff Alexander, the President & CEO of Wow Bao, reveals the intriguing journey of his Asian bun restaurant. Starting in Chicago, Wow Bao has embraced modern channels like vending machines and ghost kitchens. He shares his tech philosophy emphasizing the importance of being first in innovation. The discussion also dives into the challenges of managing a brand across diverse platforms while highlighting strategic partnerships that fueled growth during the pandemic. Geoff’s insights blend technology with genuine hospitality in the evolving restaurant landscape.
49:30
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Quick takeaways
- Wow Bao's innovative expansion into diverse channels illustrates the restaurant industry's shift towards embracing technology for growth and relevance.
- The emphasis on maintaining genuine customer engagement highlights the challenge of balancing technological advancements with authentic hospitality in dining experiences.
Deep dives
The Evolution of Restaurant Technology
The podcast discusses the transformative landscape of restaurant technology, highlighting the shift from traditional operations to technology-driven solutions. Companies like Toast are now partnering with delivery services like Uber and DoorDash, which significantly impact how restaurants manage their service offerings. The collaboration between these platforms aims to enhance direct delivery models, emphasizing a growing trend towards companies opting for both services in their operations. Despite the complexity and confusion surrounding these partnerships, it is clear that direct delivery will become increasingly important as restaurants seek to streamline their systems.
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