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Geoff Alexander
President & CEO of Wow Bao, an Asian bun concept restaurant that has expanded through various channels including vending machines, ghost kitchens, and grocery stores.
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Dec 17, 2024
• 50min
Geoff Alexander, President & CEO, Wow Bao
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Geoff Alexander, the President & CEO of Wow Bao, reveals the intriguing journey of his Asian bun restaurant. Starting in Chicago, Wow Bao has embraced modern channels like vending machines and ghost kitchens. He shares his tech philosophy emphasizing the importance of being first in innovation. The discussion also dives into the challenges of managing a brand across diverse platforms while highlighting strategic partnerships that fueled growth during the pandemic. Geoff’s insights blend technology with genuine hospitality in the evolving restaurant landscape.
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