153. 6 Revenue Driving Videos Every Contractor Needs - Marcus Sheridan
Mar 27, 2024
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Marketing expert and author Marcus Sheridan discusses the importance of video content for contractors, sharing tips on generating video ideas, the 6 essential videos every contractor needs, and whether to hire a freelancer or build an in-house team. Emphasizing the power of video in modern marketing, he highlights the shift towards visual communication and the impact of authentic video content on engaging audiences.
Utilize chat GPT prompts for 50 video ideas, prioritize core videos for contractors, consider in-house video production.
Focus on customer-centric video content, avoid generic and biased videos, aim for brand authenticity.
Successful video content boosts customer trust, recognition, and engagement, indicating effective marketing strategies.
Deep dives
The Power of Video: Transforming Businesses
Investing in video content is essential for businesses to thrive in today's digital world. Marcus Sheridan emphasizes the importance of using video to connect with customers and build trust. Creating personalized, informative video content can significantly enhance customer engagement and boost sales.
Content Ideation and Implementation
Using tools like chat GPT to generate content ideas and having a designated content manager can streamline the video creation process. Generating video ideas based on common customer inquiries and product insights can help businesses produce relevant and engaging content consistently.
Insourcing Video Production for Long-Term Success
Marcus Sheridan stresses the value of insourcing video production rather than solely relying on outsourcing to agencies or third parties. Building an in-house team with the capability to create authentic and compelling video content can lead to sustainable success and brand authenticity.
Avoiding Ineffective Videos
Certain types of videos like generic 'About Us' videos and biased promotional content may not yield significant results for businesses. Creating videos that lack transparency, authenticity, and consumer-centric messaging can fail to resonate with audiences and may not drive meaningful engagement.
Measuring Success Through Customer Engagement
Indicators of successful video content include increased customer recognition, trust, and comfort with the brand. When customers recognize and engage with businesses through video content, it signifies a deeper level of connection and is a strong indicator of effective video marketing strategies.
Marcus Sheridan is back! As if writing one of the most celebrated marketing books (They Ask, You Answer) of the last 10 years wasn’t enough, he’s co-authored a new book all about how to CRUSH IT with video content.
It’s called The Visual Sale. Kinda catchy 😉
Two out of every three adults already choose video as their primary information source, and one recent study showed that 96% of consumers look for videos about products and services before buying them.
So the question is… is your business geared for this? Because this is one mega trend you want to be on the right side of.
In today’s episode, you can expect to learn:
The exact word-for-word Chat GPT prompt to give you your first 50 video ideas.
The 6 core videos every modern contractor needs to have and why (and how to go make them.)
And, whether hiring an agency/freelancer or building out the capacity for video in-house is better.