5min chapter

Contractor Evolution cover image

153. 6 Revenue Driving Videos Every Contractor Needs - Marcus Sheridan

Contractor Evolution

CHAPTER

Ineffective Video Practices and the Importance of Transparency for Revenue Growth

Exploring the pitfalls of biased video content like 'about us' videos and overly promotional material, and advocating for transparency and authenticity in video creation for building trust and boosting sales outcomes.

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