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153. 6 Revenue Driving Videos Every Contractor Needs - Marcus Sheridan
Contractor Evolution
In-house Production vs. Outsourcing: Building a Sustainable Media Division
Creating high-quality case studies internally is a cost-effective and superior option compared to outsourcing to an agency. Despite the initial time and resources required for in-house production, the end result is a more compelling narrative with a superior aesthetic and holistic storytelling approach. While outsourcing may seem like a short-term solution for those hesitant to invest in production capabilities, building an internal media division is crucial for long-term success. By adopting a media company mindset and retaining control of media production, businesses can ensure a sustainable and impactful content creation strategy.
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