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The Advanced Selling Podcast
System of Action vs. System of Record
Nov 8, 2023
Bill Johnson, CEO of Salesvue, joins the show to discuss the changes in sales over the years and the challenges of sales in the modern era. They explore improving email cadences, communicating value, creating personal connections in sales, and simplifying CRM with Salesvue.
27:03
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Quick takeaways
- Sales today is more complex due to the abundance of data and tools available, emphasizing the importance of personalization and building relationships.
- Traditional CRM systems should be transformed into a system of action, facilitating sales reps' activities and leveraging valuable sales data to improve performance.
Deep dives
The Evolution of Sales: From Manual to Digital
Bill Johnson discusses the evolution of sales, highlighting the changes he has witnessed throughout his career. He reflects on the challenges and opportunities salespeople faced in the past, such as relying on physical directories and making cold calls. Johnson emphasizes that sales today is more complex due to the abundance of data and tools available. He acknowledges the importance of personalization in sales interactions and the value of building relationships.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode