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System of Action vs. System of Record

The Advanced Selling Podcast

CHAPTER

Creating Personal Connection in Sales

The chapter discusses the importance of personalization and connection in sales, emphasizing the need for salespeople to bring something unique and individualized to the table. It highlights the missed opportunities on LinkedIn profiles and suggests taking the time to find personal information to initiate meaningful conversations. The chapter concludes with a suggestion to engage the prospect with an open-ended question.

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