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Content Inc. - The Podcast
How to Build Your Content Marketing Empire [Special Episode] with Louis Grenier (413)
Sep 25, 2023
Louis Grenier, host of Everyone Hates Marketers, discusses with Joe the keys to success in content creation, the quality versus quantity debate, and building a content marketing empire by identifying target audience, finding unique story, and exploring various revenue formats.
38:51
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Quick takeaways
- Identify your target audience and the story you want to tell by finding the intersection between your expertise and their pain points.
- Assess the level of competition and potential for growth in your chosen niche before deciding to niche down further.
Deep dives
Identifying Your Audience and Story
To succeed as a content creator, you need to first identify who you want to reach and what story you want to tell. This involves finding the intersection between your expertise and the pain points of your target audience.
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