How to Build Your Content Marketing Empire [Special Episode] with Louis Grenier (413)
Sep 25, 2023
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Louis Grenier, host of Everyone Hates Marketers, discusses with Joe the keys to success in content creation, the quality versus quantity debate, and building a content marketing empire by identifying target audience, finding unique story, and exploring various revenue formats.
Identify your target audience and the story you want to tell by finding the intersection between your expertise and their pain points.
Assess the level of competition and potential for growth in your chosen niche before deciding to niche down further.
Utilize multiple channels, gather feedback from your audience, and engage with experts in your field.
Develop a clear content mission statement that defines your target audience, topics, and desired outcomes.
Deep dives
Identifying Your Audience and Story
To succeed as a content creator, you need to first identify who you want to reach and what story you want to tell. This involves finding the intersection between your expertise and the pain points of your target audience.
Competition and Growth
Assess the level of competition in your chosen niche and determine if it is a growing market. If there are too many competitors, you may need to niche down further. Look at trends and forecasts to gauge the potential for growth in your chosen area.
Setting Up Listening Posts
Create multiple channels to gather feedback and insights from your audience. Utilize platforms like Twitter, LinkedIn, and search engine tools to gather data. Engage with your audience, listen to their needs, and learn from experts in your field.
Crafting Your Content Mission
Develop a clear content mission statement that defines your target audience, the topics you will cover, and the outcomes you want to provide. This mission statement will serve as your guiding document throughout your content creation journey.
Choosing Your Platform and Starting Execution
Select one primary platform for delivering your content, such as YouTube, podcasting, or newsletters. Pick a social channel to help spread your message. Focus on consistency and delivering interesting content. Stay patient and persist for years, as success takes time.
Revenue Models
As you gain traction, explore revenue models such as sponsorship, premium content, courses, memberships, events, affiliate marketing, and donations. Test different models and see what works best for your audience and niche.
Recommended Resources
Check out the Prof G podcast by Scott Galloway for insightful perspectives. Read 'Think and Grow Rich' by Napoleon Hill for entrepreneurial inspiration. Dive into 'Stranger in a Strange Land' by Robert Heinlein for a lesson on focus and saying no to distractions.
If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "Everyone Hates Marketers." In this episode, Joe and Louis break down what it takes to find your content topic, build a niche, how long it should take, how to drive revenue and stupid things marketers do.
This episode is sponsored by Lulu.com If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
