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15min chapter
How to Build Your Content Marketing Empire [Special Episode] with Louis Grenier (413)
Content Inc. - The Podcast
Identifying the Target Audience
This chapter emphasizes the importance of starting with identifying the target audience before developing a product. It discusses the need to determine competition and create a niche within the audience's pain points. It also stresses the importance of aligning the stories you want to tell with the informational needs of the audience.
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