Content Inc. - The Podcast cover image

How to Build Your Content Marketing Empire [Special Episode] with Louis Grenier (413)

Content Inc. - The Podcast

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Identifying the Target Audience

This chapter emphasizes the importance of starting with identifying the target audience before developing a product. It discusses the need to determine competition and create a niche within the audience's pain points. It also stresses the importance of aligning the stories you want to tell with the informational needs of the audience.

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