Scamfluencers ENCORE: Do You Even Grift, Bro? | 161
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Jun 2, 2025 Explore the outrageous journey of the Liver King, born Brian Johnson, who transformed from a bullied kid into a beefy influencer promoting a radical raw meat diet. Uncover the scandals that unraveled his carefully crafted image, including allegations of steroid use and the backlash from his followers. Delve into the complexities of masculinity and modern diet trends, examining how insecurities fuel extreme diet obsessions. Insights from a revealing Netflix documentary also highlight the moral dilemmas of authenticity in the influencer world.
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Brian's Early Bullying and Strength Journey
- Brian Johnson grew up scrawny and bullied, which inspired him to start weightlifting seriously at 10 years old.
- His transformation by 15 gave him confidence to defend himself and live by a code of standing up for himself.
Family Health Crisis Sparks Diet Change
- Brian's kids suffered severe allergies, which he attributed to their diet.
- His adoption of a raw organ meat diet supposedly cured his family's ailments and inspired his ancestral lifestyle brand.
Primal Lifestyle Appeals to Masculine Insecurities
- Liver King's ancestral lifestyle mixes extreme diet, avoidance of modern comforts, and primal living.
- This lifestyle appeals to men's insecurities around masculinity and self-worth but is largely performative.
