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ENCORE: Do You Even Grift, Bro? | 161

Scamfluencers

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The Liver King Controversy

This chapter explores the rise and controversies surrounding the figure known as Liver King, who promotes a unique lifestyle and dietary ideology while facing scrutiny over alleged steroid use. It highlights the tension between his public persona and the realities of his private choices, including the challenges of maintaining authenticity in influencer culture. Additionally, the chapter examines the moral complexities of loyalty in the fitness industry and the impact of backlash on his brand strategy.

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